1. Reflection of communication theory in art and design
After listening to the course, we’ve come to realise that theory of communication has a strong relation to design and contemporary art. According to different definitions, design and art are, in fact, forms of communication, because their essence is in creating meaning and conveying a message through non verbal symbols and signs. In this approach, the author or designer can be defined as a sender, and the audience or consumers are the receivers. They also are not passive, they interpret the message, interact with a piece of art or design and give feedback as individuals or as a society. In the process of creation it is very important to understand this system of actors, analyse relationships between them and how they impact the final product of creative work.
Communicative aspects of design and art can be approached through different traditions of communication theory. For example, in the rhetorical approach art and design are forms of visual rhetoric, and applying this theory we can dissect how the visual choices, colours, graphics styles and fonts are used as instruments of persuasion. It can be argued that the main purpose of design, especially in the commercial field, is to persuade consumers into creating certain associations with a brand, and to evoke emotions and feelings that will build up the desire to purchase a product or a service. Therefore, many principles and models of persuasion in rhetorical theory can manifest in visual communication and non-verbal messages.
Semiotic tradition is a relevant way to approach art and design as forms of communication as well, because in these creative fields signs and symbols are essential tools that are used to transmit a message. Contemporary art, design and advertisement operate with metaphors and associations and semiotic tradition examines how they can be decoded by different people. Visual language exists in a sociocultural context, people of different nations, cultures and classes see different meanings in the same signs because of their background. Understanding semiotics is to understand the target audience and the context and be able to embed artistic value in the work through symbolism without failing to convey the message.
Overall, we can make a conclusion that visual arts are forms of mass communication, and to succeed in transmitting your message and get the expected reaction of your audience - the receiver, we should apply theory of communication. Art and design are built up around the same systems as other forms of communication, use different tools and operate with models to make an impact, also can be distributed through different channels and it is very important to understand the essence of communication theory to create great artistic works.
2. Presentation for a general audience
WAAAW is a media outlet about extreme recreation. You can find articles, podcasts, checklists, and activity cards here. The project allows beginners in extreme sports to find answers to their questions, broaden their horizons and join a community of like-minded people.
Our mission is to share knowledge and inspire people to engage in extreme activities and overcome fears.
Articles
How do I choose a skate? Where to go snowboarding in the summer? How to overcome fear? You can find answers to these and other questions in the articles on WAAAW. We talk in detail about the complex and exciting aspects of extreme hobbies to make it more comfortable for you to try new things.
Articles
Cards
Are you wondering what a drift is? Or are you interested in sandboarding? Would you like to learn more about cyclocross? With the help of the cards on the website, you can learn about different types of extreme recreation and better understand what each of them is.Checklists
And in order not to forget anything when packing for an extreme trip, we have prepared useful checklists. In them you will see a list with all the necessary things for a comfortable and safe stay, and you will also be able to note what you have already bought and what else you need to remember. You can also download a printed version of the checklists on the website.Podcasts
We have also compiled useful and interesting podcasts on the site to immerse ourselves more in the topic of extreme recreation and listen to the experiences of amateurs and professionals.3. Presentation for a professional audience
Problem
More people are interested in outdoor activities, but they face a lack of information and their own fears at the beginning of their journey to extreme sports.Conducted a survey
As a result, they confirmed the relevance of the problem and found out that it is difficult for beginners in the field of extreme sports to find like-minded people and choose a sport suitable for them.Solution
WAAAW — media about extreme activities for beginners. It contains articles, flashcards, podcasts, and checklists that provide all the necessary information about various sports. A caring media assistant for beginner adventurers. It inspires the user to engage in activities, every time it suggests going beyond the limits.Target audience:
— People who are interested in the topic of extreme tourism offer their own options for getting unusual sensations during a joint vacation. — People who initiate vacations and offer extreme activities to their loved ones.Brand Values:
— Overcoming yourself — A safe first experience — Full information — High-quality training — Practical information — Ease of assimilation of the material — Promoting an active lifestyleBranding
The metaphor is based on adrenaline and peak emotions from extreme sports, where vivid sensations are conveyed through design. Rich contrasting colors symbolize a surge of endorphins and a visual "explosion" of impressions.The stretched letters in the logo simulate a long cry at the moment of peak, creating a dynamic of tension and freedom. The zigzag arrows and diagonal composition convey speed, risk, and flight path, enhancing the feeling of movement and uncontrolled energy.
This is an emotional narrative: the brand evokes the same feelings of freedom, fear, and euphoria as the extreme, making the consumer a "participant in the adventure."
Brand colors
Brand book
