Luma

Luma - это приложение, которое помогает девушкам снижать тревожность, стресс с помощью коротких, но эффективных wellness-ритуалов. В приложении живёт аватар-тамагочи, который отражает текущее эмоциональное состояние девушки. Он становится уставшим или «потухшим», когда пользователю тревожно или у него мало сна. Чтобы «успокоить» аватара. Девушка выполняет один из ритуалов, а приложение ведёт её через процесс шаг за шагом.

Аудитория Luma — это молодые девушки на этапе перехода во «взрослую жизнь», с высоким уровнем тревожности, внутреннего напряжения и самокритики. Это умные, чувствительные и амбициозные девушки, которые много думают, стремятся всё контролировать и соответствовать высоким ожиданиям — своим и внешним. Они уже достаточно зрелые, чтобы понимать важность заботы о себе и ментального здоровья, но при этом эмоционально перегружены и истощены, из-за чего им сложно регулярно восстанавливаться и выстраивать устойчивые практики self-care.

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A photorealistic image of a modern smartphone lying on a light pastel surface, shot from a top-down or slightly angled perspective. The phone screen displays the mobile interface of the wellness app Luma, designed to help women reduce anxiety and stress through short daily rituals. The UI uses soft pastel tones The background is light and gentle with subtle gradients and small decorative star elements, creating a feeling of warmth, safety, and emotional comfort. The app name Luma appears at the top of the screen in purple, set in a rounded, friendly font. The main screen includes: — a cute, minimal tamagotchi-style avatar that reflects the user’s emotional state — a mood or stress-level indicator — buttons or cards for wellness rituals (breathing, short meditation, grounding exercises) — or a small content library with lectures and practices The interface feels soft, feminine, supportive, and non-overwhelming. Around the phone are lifestyle objects such as wireless earbuds, a pen, or small UI icon cards, styled in matching pastel tones with soft shadows.

A cinematic, photorealistic image of a modern laptop placed on a light, minimal workspace. On the laptop screen, a wellness web application called Luma is open — an app designed to help women reduce anxiety and stress through short, effective wellness rituals. The interface has a light, airy design with soft pastel colors The screen background is bright and creamy with subtle gradients. Small decorative star elements and rounded UI shapes are gently scattered across the interface, creating a cozy, comforting, slightly playful and feminine feeling. At the top of the screen, the app name Luma is displayed in a soft purple color using a rounded, modern, friendly typeface. The main screen shows a content library with cards for short lectures, wellness rituals, or guided practices, alongside a simple emotional state or mood statistics section represented with clean charts and icons. The interface looks intuitive, calm, and uncluttered. Around the laptop is a peaceful workspace: a light wooden desk, a cup of tea or coffee, a notebook, soft natural lighting, warm shadows, and an overall sense of calm and self-care.

A high-quality, photorealistic lifestyle image featuring seven young women together in one frame, representing the target audience of a wellness and mental health app for women. The girls have diverse appearances and backgrounds: different skin tones, hair colors, hairstyles, and facial features. All of them are very beautiful in a natural, effortless way, without heavy makeup. Their style is modern, casual, and everyday — hoodies, t-shirts, jeans, soft sweaters, relaxed streetwear, comfortable clothing. Each girl expresses a different emotional state: — one girl is sitting slightly apart, wearing headphones, looking thoughtful or a bit sad — one girl is sleeping peacefully, leaning on a pillow or another girl’s shoulder — one girl is looking directly into the camera and smiling warmly — others appear calm, neutral, reflective, or relaxed The overall mood reflects real emotional diversity: stress, calm, tiredness, peace, hope, and connection. The color palette is soft and warm with pastel tones inspired by wellness aesthetics, with gentle lighting and natural shadows. The background is minimal and cozy — a light studio, bedroom, or soft neutral interior — not distracting from the people. The composition feels cinematic, intimate, and authentic, as if captured during a quiet moment of everyday life. The image communicates safety, relatability, femininity, and emotional honesty.

A clean, aesthetic product mockup showcasing Luma wellness merch, designed in the same visual language as the phone and laptop app mockups. The scene includes: — a soft oversized hoodie — a ceramic mug — a minimalist notebook — a scented candle in a glass jar — a small glass jar with wellness oil — a set of stickers featuring emotional state avatars Products & details: Hoodie Pastel color (lavender, blush pink, soft cream). Minimal design with the word “Luma” printed on the chest in soft purple. Fabric looks cozy, high-quality, slightly oversized. Mug Matte ceramic mug in warm pastel tone. “Luma” logo centered, same typography as the app interface. Notebook Soft cover, minimal layout. Small “Luma” logo or calming phrase in the same rounded font. Candle Glass jar candle with a minimal label. Label uses the same typography and pastel color palette. Clean, wellness-inspired design. Wellness oil Small transparent glass jar or bottle. Simple label with the Luma logo and a soft emotional keyword (e.g. “calm”, “rest”, “breathe”). Stickers (Emotional avatars) Cute, soft, tamagotchi-style characters representing emotional states: — calm — anxious — tired — happy — overwhelmed — peaceful Avatars are rounded, friendly, slightly childlike but stylish — not cartoonish.

A bright, modern wellness-tech office interior for the company Luma. Wide-angle view of an open-space office with female employees working together. The team looks diverse in appearance and style, dressed casually and comfortably (hoodies, t-shirts, jeans, soft sweaters). The atmosphere feels calm, friendly, and emotionally safe. On the walls: — Large “Luma” logo in soft purple, using rounded, gentle sans-serif typography — No sharp edges, clean and minimal branding — Subtle star icons and abstract emotional shapes as wall graphics Interior details: — Pastel color palette — Light wood desks, plants, soft textiles — Natural daylight coming through large windows Some employees are: — working on laptops with the Luma app interface visible — discussing ideas calmly — smiling, relaxed, focused Overall mood: peaceful, creative, wellness-oriented tech startup modern, feminine, minimal, emotionally supportive workspace Style: photorealistic, high-resolution office interior, soft lighting, modern wellness branding, pastel aesthetic, cinematic but clean.