Original size 1140x1600

Round-the-clock villains. Play Moscow.

Longread translated automatically

Concept

The Quest of Play in Moscow creates warm family memories, and the characters of Russian fairy tales have been embodying our culture for centuries and connecting generations. As the quest passes, the children will want to get cute heroes, and the parents will have reason to tell their story.

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Baba Yaga, Water, Snake Gorynich, The Immortal God, The Left — Without them, we cannot imagine our fairy tales. Negative heroes are often more difficult and interesting than positive characters. They’re not perfect, but that’s why they make you feel good. «Culling villains» is a look at familiar characters with humour and warmth. Their images are deliberately softened — round, cozy, tedious. After all, there is a soul in every, even the most formidable fairy tale character who wants love and friendship.

The resulting heroes are composite images inspired by domestic fairy tales and cartoons. The series is represented by three characters and sold in three types of souvenir products: 1 — soft toys (weights) 2 — poppets 3 — jibits

Toy Series

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The fastening consists of three parts: 1 — attaching the hinge 2 to the toy — a plastic 3 carbine — a shoelace/wire. This structure allows first the strap to be tied to the bag and then attaching a toy to it. Carabine is round and small so that the child can’t hurt his fingers. You can also replace the structure with a normal rope and make it longer so that you can tie the toy through it.

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The dimensions of toys range from 7 to 9 cm on the sides. Material is a splash that fills with hypoallergic synthetics. The eyes of the characters are sewn with threads, which completely eliminates the risk of accidental swallowing or damage to small parts.

Original size 5182x2685
Original size 5182x427

Baba Yaga

Original size 2048x2048
Original size 2351x903

Snake Gorynich

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Original size 2351x903

Water

Original size 1024x1024
Original size 2351x903
Original size 2048x2048

Poppets and jibits

The pods are made of soft and elastic silicone. Which means you can mite them, pull them, bite them, he always comes back into his uniform. They don’t have metal machinery or moving parts. The slipper is easily and securely fixed on a smooth surface on a vacuum-suck basis and, if necessary, is also easily removed and glued to another location. The jibits are made of thermoplastic rubber (TPR). This material is soft, has no sharp angles, is not toxic or causes allergies.

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Original size 2752x1536
Original size 1780x996
Original size 2400x1792

Gibits

Round-the-clock villains. Play Moscow.
Project created at 16.02.2026